Your data, in plain English.

Who is responsible

Bland Coffee Ltd, trading as Reset, is the controller responsible for personal data handled through Reset. We are registered in England and Wales, company number 16307518.

Registered office: 662a High Road Leytonstone, London E11 3AA.
Email: support@meetreset.co.uk

This notice covers the Reset app, this website and our support service. To ask a privacy question or use one of your rights, email us or use our support form.

What Reset uses

Reset needs a free account. Sign-in is passwordless: you enter your email address and we send you a short-lived, one-time code. There is no password to create.

Reset does not collect your location, contacts, photos, camera, Health app data, motion data or browsing history, and it does not track you across other companies’ apps or websites.

Why Reset is allowed to use it

• Contract: your account, sign-in, subscriptions and the features you ask Reset to provide.
• Explicit consent: what you share in sessions and notes, which can include information about your health or feelings. You give this when you set up Reset, and it is needed for focus sessions, summaries and replies. See section 14 for how to withdraw it.
• Consent: the microphone and voice features, spoken replies, notifications, and storing advertising information on your device where the law requires it.
• Legitimate interests: security, preventing abuse, fixing problems, answering support messages and showing non-personalised ads on the Free plan. We weigh these against your rights, and you can object.
• Vital interests: a short safety check if something you say or type suggests immediate danger.
• Legal obligation: records we must keep or share by law.

Storage and encrypted backups

Your tasks, intentions, calendar items, reflections and saved sessions are stored on your device. Reset also keeps one account backup, so your data can come back if you reinstall the app or move to a new device.

The backup is encrypted on your device before it is uploaded. Its key stays in your device’s Keychain and can sync privately through iCloud Keychain. Reset and its backup provider store the encrypted backup but never receive the key, so we cannot read it.

If iCloud Keychain is turned off, a new device will not have the key, so the old backup cannot be opened there. The data on your current device is not affected.

Moments when Reset showed support services are left out of the backup. Audio and raw transcripts are never included.

Session reviews and Insights

When a focus session ends, if you captured notes or wrote a closing note, Reset sends the session to our AI provider to create a short review. The review is stored on Reset’s servers so Insights can show your patterns and stay the same across your devices. It includes the task you worked on, the session length, the AI summary, labels and tags, and your closing note.

At the moment, this review is kept on our servers even if you choose not to save the session on your device, and it can still appear in Insights. You can delete one session from its detail screen in Insights, or all of them in Settings, under Your data, with “Delete backend session data”.

Session reviews are protected by access controls and encrypted in transit, but they are not covered by the backup encryption, so they are readable on our servers. They are kept until you delete them or your account.

Voice and AI features

Speech is turned into text on your device. Reset does not record audio to a file or send audio away from your device.

When you use an AI feature, the app sends the text needed for the result to our AI provider through Reset’s servers. That can include what you typed or said in Offload, task titles and notes, recent session notes and labels, your daily intention, and the titles and dates of upcoming calendar events. On Ultimate, spoken replies are turned into audio by our AI provider from the reply text. Full raw transcripts are not kept in your history or exports.

AI results are suggestions. You can edit, reject or ignore them. Reset does not use them to make decisions about you with legal or similarly significant effects. Our AI provider does not use Reset content to train its models.

If something you type or say suggests you might be at risk, a short piece of that text may be sent to our AI provider for a second safety check, so Reset can decide whether to show support services. Reset never contacts emergency services or anyone else for you.

Voice, hands-free listening and spoken replies each ask before you use them for the first time, and you can switch them off during any session. Hands-free listening (Pro and Ultimate) runs only during a focus session you start. It keeps going if you switch to another app, until you pause it or end the session.

Calendar sync and reminders

Calendar sync is optional and available on Pro and Ultimate. When you turn it on and allow calendar access, Reset:

• imports events from the calendars you choose, so they appear in your day;
• writes timed items you create in Reset to a dedicated Reset calendar on your device;
• saves changes you make to an imported event back to the calendar it came from.

Imported events are stored in Reset on your device and in your encrypted account backup. When you use Offload, the titles and dates of your upcoming events (the next 60 days) are sent to our AI provider so a new task can be linked to the right event. Event notes are not sent. You can remove Reset’s calendar access at any time in iOS Settings.

Notifications are optional and scheduled on your device. A reminder can show the task title on your lock screen, depending on your notification settings.

Ads on the Free plan

The Free plan shows ads from Google Mobile Ads: small banners in Today, Calendar, Insights and during focus sessions, and a full-screen ad when a focus session ends. Paid plans have no ads.

Every ad is requested as non-personalised, with Restricted Data Processing. Reset does not use Apple’s advertising identifier and never asks to track you across other companies’ apps or websites.

To show an ad, Google receives standard network and device information, such as your IP address, device model, operating system and language, and keeps a small identifier on your device to limit repeats and prevent fraud. Google does not receive your tasks, session content, voice or wellbeing labels from Reset.

Where the law requires a choice about ads, Reset shows Google’s consent message the first time the app shows ads. To change your choice later, email support@meetreset.co.uk and we will help. Deleting and reinstalling Reset also shows the choice again.

Services that help Reset work

Reset uses a small number of providers for specific jobs:

• Supabase for accounts, Reset’s servers, session reviews and encrypted backup storage.
• OpenAI for AI features, spoken replies and the safety check. It does not use Reset content to train its models.
• Our email delivery provider to send one-time sign-in codes. It receives your email address and the code, not your app content.
• Apple for app distribution, payments, notifications, on-device speech recognition and diagnostics.
• Google Mobile Ads for non-personalised ads on the Free plan.
• Cloudflare to host this website.

Reset does not sell personal data or share it for cross-context behavioural advertising.

Transfers outside the UK

Some of these providers process data outside the UK, including in the European Union and the United States. OpenAI processes text for AI features in the United States. Where personal data leaves the UK, we rely on the protections UK law requires, such as adequacy regulations, the UK International Data Transfer Addendum or the UK Extension to the EU–US Data Privacy Framework.

How long data is kept

• Tasks, intentions, calendar items, reflections and saved sessions stay on your device and in your backup until you delete them.
• Your encrypted account backup is replaced by each new backup and deleted when you delete your data or your account.
• Session reviews on our servers stay until you delete them or your account.
• One-time sign-in codes expire quickly and work only once.
• Audio is never recorded or stored. Raw transcript text is not kept.
• Server logs of AI requests are kept for up to 30 days, without the content of your messages.
• Feature-use counts are kept only as long as needed to run plan limits and keep the service secure.
• Safety records, which never include your words, are kept only as long as needed to check that safety features work.
• Account details are kept until you delete your account, plus any period the law requires.
• Terms and consent records are kept for the life of your account, plus the legal limitation period.
• Support messages are normally kept for two years after the last contact, unless they are needed for a dispute or a legal obligation.
• Purchase records are kept as long as accounting, fraud-prevention or legal rules require.

Messages sent to support

When you contact support, Reset uses the name, email address, topic and message you send to reply, look into the issue and keep a record of the conversation. This is based on our legitimate interest in providing support and running the service responsibly.

The website form prepares the email on your device. Nothing leaves the page until you open your email app, where you can review, change or discard the message before sending it. Your email provider then delivers it to Reset’s support inbox. Support messages are normally kept for two years after the last contact. Please leave out personal notes and full session content.

This website

This website does not use cookies, analytics or tracking. Our host, Cloudflare, keeps short-lived server logs, such as your IP address, to deliver and protect the site. If you choose a place in Urgent help, this browser remembers that choice on your device only.

Your choices and rights

In Reset, open Settings and go to Your data. You can export your data, delete the data on this phone, delete backend session data and delete your account. Deleting the data on this phone also clears your account backup. Deleting your account removes your data from Reset’s servers, except records we must keep by law, and removes the backup key from your device.

You can also ask us for a copy of your personal data, ask us to correct or delete it, ask us to restrict or stop using it, and ask for it in a format you can reuse. You can withdraw consent at any time. To withdraw the consent you gave for what you share in sessions and notes, delete your data or your account in Settings.

Email support@meetreset.co.uk or use the support form. We reply within one month. We may need to check that the account is yours first.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) (opens in a new tab).

If you live in the United States

You can ask to know, access, correct or delete your personal information. Reset does not sell or share personal information for cross-context behavioural advertising, and ads on the Free plan are non-personalised. We treat information about your wellbeing as sensitive and do not sell it. We do not knowingly collect information from anyone under 13.

To use your rights, email support@meetreset.co.uk. We will not treat you differently for doing so.

Age, sensitive information and safety

Reset is only for people aged 16 and over. We do not knowingly allow anyone under 16 to use the Service or collect personal data from them. If we learn that someone under 16 has created an account, we will take reasonable steps to close it and delete the personal data we hold.

Things you choose to say or type can reveal information about your health or feelings. We treat it as sensitive, like health information, even though Reset is not a medical record, diagnosis or treatment service.

Privacy-protective settings are on by default: companion replies are off until you turn them on, notifications are opt-in, saving a session on your device is your choice, and ads on the Free plan are non-personalised.

Security

Reset uses client-side encryption for account backups, encryption in transit, access controls on our servers, passwordless sign-in and authenticated server functions. No app, device or online service can promise complete security.

If you think your account or information may have been compromised, email support@meetreset.co.uk as soon as you can.

Changes to this notice

We will update this page when Reset’s use of data changes. If a change is material, we will also explain it in the app before it takes effect where required.